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THE SHALA
The Shala is a tranquil yoga studio in the UK—designed to inspire calm, connection and growth. Rooted in the warmth of Californian retreats, it offers space for mindful movement and renewal.
The Shala asked me to create a full visual identity from scratch. I developed the logo, colour palette and overall look and feel—crafting a brand that balances serene elegance with a contemporary, retreat‑inspired aesthetic.
The hand drawn icon, uses flowing, organic forms inspired by nature and restful energies. It evokes the studio’s peaceful, retreat‑like atmosphere while adding a personal, handcrafted touch to the brand.
DELIVERABLES
Brand identity, logo design, icon design, stationery and merchandise design.
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