PAFENY FINE JEWELLERY
Pafeny Fine Jewellery is a contemporary jeweller specialising in timeless, elegant pieces—crafted with precision, artistry and a commitment to enduring beauty.
They approached me to redefine their brand, having outgrown their original identity. I created a new visual direction, designing a refined logo, colour palette and styling system that reflects their craftsmanship and sophistication. As part of the identity, I developed an icon device using a capital P within a bespoke eight-sided shape—symbolising the eight common metals used in jewellery.
To enhance their imagery, I also created a bespoke Photoshop droplet that applies a subtle vintage film grain, adding warmth, texture and a timeless quality to their photography.
The result is a polished, evocative brand that positions Pafeny as a modern fine jeweller with a distinctive aesthetic—balancing contemporary design with classic elegance.
DELIVERABLES
Brand identity, logo design, photography treatment, social media templates, campaign design.
