LIFESTAGE
Lifestage empowers individuals and families with thoughtfully designed financial advice and wealth-planning services—blending clarity, empathy, and expertise to guide every stage of life.
Lifestage asked me to create a complete visual identity—from the logo and colour palette to the full look and feel. I shaped a professional, reassuring brand that reflects their mission to provide clear, compassionate financial guidance.
The icon is inspired by the five key stages of life: Dreamer, Explorer, Builder, Mentor and Giver. I also introduced an image treatment based on the fine engraving technique found on banknotes—adding a subtle nod to trust, heritage and value.
DELIVERABLES
Brand identity, logo and icon design, app icon, stationery and advertising design.
